According to the 'lipstick index', a term coined by Leonard Lauder of Estee Lauder in the 2001 recession, women buy more lipstick in difficult times. Cosmetic sales increased by 25% during the Depression and employment in the cosmetics industry has been known to rise as overall employment falls. But why? Does demand for cosmetics increase when consumer confidence is low, as they are seen as an affordable indulgence?
According to Karen Grant of NPD Group, a 'beauty index' may be a better guide of consumer confidence than purely a 'lipstick index', as the sector tends to hold up well in recessions. Most women would sooner give up silk scarves or designer shoes than mascara or eye shadow.
See also: Dhaval Joshi of RAB Capital; Kline & Company
The Economist